British author, star Jamal Edwards has died on Sunday morning at the age of 31.

The death of the You Tube star, was disclosed by his company, BBC reports.

Before the demise of the entrepreneur, who was born in Luton, he was appointed an MBE for services to music in 2014 and doubles as the founder of SBTV, an online urban music platform.

So far, the platform has achieved the feat of launch the careers of artists like Dave, Ed Sheeran and Skepta.

The sudden death of Edwards, the son of singer and Loose Women presenter Brenda Edwards, triggered emotional comments expressing her feelings after she heard of his death. She said she was “completely devastated”.

Other feats which Edwards can be remembered for is his role as a pioneering figure in British rap and grime music. More so, he achieved becoming an ambassador for a youth charity, known as Prince’s Trust.

It is owned by the Prince of Wales and it helps young people set up their own companies.

Edwards has also been tagged by his mother as an “inspiration” after she remembered he maximised the opportunity given to him by going into film-making business.