Singer turned writer Etcetera, who has been taking swipes at celebrities and other people in the entertainment industry through his article, got a taste of criticism from other quarters.

The columnist/blogger wrote an article titled 'On-Air-Personalities, you have killed radio'  where he blamed radio presenters for running down the profession. CoolFm radio presenter Freeze, replied Etcetera on his Twitter page without actually mentioning his name “This moron, insults celebrities, on air personalities etc on blogs & in the papers, an old fool who claims he is a musician yet (he has)not(had) one hit" he said on Twitter.