Don't call it a rip-off: Apple adds its own imprint on features that Android users have long enjoyed.
Apple's Chief Executive Tim Cook on the company's World Wide Developers Conference (WWDC2014) in San Francisco on June 2, 2014.
Apple gave its fans plenty to swoon over at its Worldwide Developers Conference on Monday, but it also gave its haters a lot to sneer at.
- Interactive notifications will let users quickly respond to messages, accept calendar appointments, “Like” Facebook posts and more without having to enter the app itself. Android has offered these kinds of actionable notifications since 2012.
- Apple will add a row of word predictions above its software keyboard, just like Google Keyboard for Android. iOS 8 will also support third-party software keyboards, which Android has always allowed.
- Apple has extended iCloud to support all file types, and will let users easily access their files and folders across all their devices. It’s similar to the Google Drive integration found in Android 4.4 KitKat and Chromebooks.
- Notification Center will support third-party widgets for things like sports scores and breaking news. Google has allowed third-party widgets on the Android home screen for years.
- The App Store will allow video previews, just like Android’s Google Play Store.
- Sharing in iOS will be open to all apps instead of just a handful of Apple-approved ones. Android’s Share button already allows sharing to any app that supports it.
If you’re an Android fan, it’s tempting to lampoon Apple for lifting features from its rival. But calling iOS 8 a rip-off of Android would be disingenuous for a couple reasons.
For one thing, Apple isn’t just copying Android features verbatim. It’s adding its own spin. Notifications, for instance, will be interactive straight from the lock screen, which is not currently the case on Android. The addition of widgets in the Notification Center also shows an Apple-like touch: It lets the home screen stay as simple as possible, while moving more advanced functionality off to the side for power users.
Even app-to-app sharing is more advanced than what Android offers. It’ll allow developers to create photo filters within the main Photos app (this feature is actually borrowed from the “Lenses” function in Windows Phone), and extensions such as text translation or document watermarking that work across many apps.
Taking concepts from Android and refining them is not a new approach for Apple. Although Android was first to allow multitasking, Apple’s version had tighter controls on how apps could run in the background, saving system resources and battery life. Android was first to allow copy-and-paste, but Apple’s version was better-executed when it finally arrived. Google, in turn, tweaked Android over time to better handle system resources and to make copy-and-paste more consistent.
Meanwhile, Apple is adding plenty of other features to iOS 8, including HomeKit to make home automation simpler, HealthKit to unify all your health tracking apps, and a bunch of ways to make all Apple products more connected.
This is exactly how competition should work. Instead of just blindly copying Android, Apple has found ways to improve upon key Android features, while adding other things that are entirely new. Now it’s Google’s turn to try and do the same.
Whether you prefer iOS or Android, that’s a very good thing. Over the last couple years, mobile operating systems have felt stagnant, with only minor tweaks to the way we use them. The new features in iOS 8 are a sign that there’s plenty of room left to innovate. I have a hard time getting snarky about that.