The ban imposed on the LA Clippers basketball team owner over racist remarks has received widespread praise.
Team coach Doc Rivers said the lifetime ban and fine for Donald Sterling was the "start of a healing process".
Several civil rights organisations and stars of the game, past and present, have applauded the National Basketball Association for taking swift action.
Mr Sterling was recorded asking a woman not to associate in public with black people or bring them to games.
His remarks have earned him a lifetime ban from the NBA, whose commissioner Adam Silver urged the Board of Governors – the other team owners – to force Mr Sterling into selling.
Mr Silver told reporters that Mr Sterling's "hateful opinions… simply have no place in the NBA".
The league has also fined Mr Sterling $2.5m (£1.5m), the maximum allowed, in a package of measures that have been described as the harshest punishment in the history of the NBA.
But others said they believed the punishment was too harsh, given the fact it was a private conversation.
The ban means Mr Sterling will be unable to participate in all team business or attend any NBA practices or games.
Boxing superstar Floyd Mayweather has expressed an interest in buying the team, according to ESPN.
The row erupted on Friday when celebrity news website TMZ published a 10-minute audio recording in which Mr Sterling criticised a woman, believed to be his girlfriend, for posting photographs of herself with black friends at Clippers games.
"It bothers me a lot that you want to broadcast that you are associating with black people. Do you have to?" the man says.
The remarks caused an immediate uproar among basketball fans across the country, and drew condemnation from President Barack Obama.
The players staged a silent protest, going through a pre-match warm-up with shirts on inside-out to hide the team's logo.