An apology has been tendered by Serie A chief executive Luigi De Siervo  for the “inappropriate” artwork featuring monkeys to illustrate its anti-racism campaign.

This development occurred after the reaction of the Italian Serie A, concerning the rampant menace of racism in football from the onset, which was recently became rampant.

The development that led to Liugi’s apology was the plan concerning antiracism in the Serie A. An idea to put away the menace emerged, and it has to do with the use of artworks featuring Monkeys as an illustration.

In essence, the idea is a campaign and was initiated to curb racism in football-but the campaign has been criticised, and the criticism has led to the Serie A chief executive Luigi De Siervo’s apology, since it has been referred tot as an inappropriate artwork featuring Monkeys.

The paintings used for the campaign was also meant to “spread the values of integration, multiculturalism and brotherhood” with the intention to make it a  permanent display at the entrance to the Serie A headquarters in Milan.

The criticism which was directed at the Italian league was triggered by the Fare anti-discrimination network and by its own clubs, with AC Milan the latest to voice their unhappiness.

In a statement from Serie A sent to the PA news agency, De Siervo’s apology read:

“I express sincere apologies for the artwork that was presented yesterday, I realised it was inappropriate,” “What cannot be questioned is the strong and constant condemnation by Serie A against all forms of discrimination and racism, and we are committed to eradicate this from our beloved league.

“The league is working on its official anti-racism campaign, which cannot be identified with Simone Fugazzotto’s work, and will be presented by the end of February.”

A conclusion on the anti racism campaign, Siervo resolved that a new concept set to be presented early next year, because the campaign choice had not made the intended impact.