As part of creating indigenous content and uniting African artistes, entertainers will be excited to hear how much effort is invested into making television programming which features African music stars collaborating.
With more than half the population of Africa under the age of 18, networks are looking for more ways to target young audiences with cross-platform content, hoping to grow today’s generation of increasingly connected African youths into tomorrow’s brand-loyal consumers.
“Ultimately, what we’re trying to do is…come up with themes or content blocks that reflect and resonate with what’s happening with young people today,” says Monde Twala (pictured), VP of Viacom Africa’s BET, Youth and Music portfolio.

Watch the full interview here: