With decorations everywhere, it is looking like a big party is about to happen tonight at the Silverbird Galleria as the fourth season of MTV Shuga is premiered.
The television drama series that actually started in Kenya is produced by Georgia Arnold and stars Emmanuel Ikubese, Sharon Ezeamaka, Dorcas Shola Fapson.
Speaking this morning on Rhythm 93.7 FM, the producer Arnold said that the fourth season would be telling the story of different Lagos youths and how they deal with love, sex and relationships.
According to her, Shuga has gone beyond ordinary television show to become a campaign against HIV stigmatisation and awareness among young people.
“The story line is really about passion. We have been working hard with the video; it’s not just about the film or the show. We also have been having radio series. Shuga is not just about entertainment but a creation of awareness among young people about HIV prevention. It shouldn’t be hard to make really good entertaining show but we need to talk to the youths about HIV prevention. The world premiere is in Lagos tonight,” she said.
She noted that Shuga had been on 122 television stations, 72 countries with 42 of it from Africa. “Tonight it’s going to be glamorous as Shuga interacts with the audience,” she said.
The campaign, according to Arnold will also involve peer to peer education drive seeking to change the attitude of Nigerian youth towards public health issues. Like in previous seasons, Shuga four will focus on a range of themes, which include adolescent girls, stigma, prevention of mother to child transmission (PMTCT), HIV testing, gender based violence, first sex and the disclosure of HIV status.
Besides the premier, Shuga four will also be doing festivals in Lagos and Calabar. Interestingly Arnold was in company of three of the characters in seasons three and according to Sharon Ezeamaka, season four has a lot of message and it is very deep.
To Dorcas Shola Fapson, it is a continuation of season three and to Emmanuel season four represents the life of young guys from 16 down and how their awareness about HIV. “It shows what to do when tested negative or positive with HIV. What Shuga is teaching people is that you can live a normal life even when you are HIV positive,” he stated.