Creative lead, Ifesii Couture Ifesinachi Ude says the vision of her brand is to improve the African fashion narrative.

Speaking as a guest on ‘’Silverbird Television’’, Ude disclosed that Nigerians and Africans are beginning to get recognition on the global scale because people are now beginning to embrace African brands compared to the period people buy foreign wears or brands.

On the cost of Nigerian wears, Ude stated that it depends on what one can afford, stressing on the cost of production, especially the cost of running Generator.

Making reference to the emergence of the deadly covid-19, she revealed that Covid came and had a psychological impact on customers.

Ude who made more emphasis on Covid-19 said a lot of people went back to the drawing board and their business model.