The President of Silverbird Group, Honourable Guy Murray Bruce has made comments on the financial implication of the deadly COVID-19 in ­­­ The African Narrative Magazine, (TAN).

Honourable Guy Murray Bruce shared his views on the fast ravaging covid-19 pandemic, Beauty Pageants and other vital topics, during an exclusive interview with Ngozi Omambala, publisher of (TAN).

Guy Murray Bruce who recently took over the reins from older sibling Senator Ben Murray Bruce as President of Silverbird Group, Africa’s largest media network; while speaking to Omambala, made comments about his newly appointed position as President of Silverbird Group.

Acknowledging Guy-Bruce’s feats since his emergence as the President, Omambala noted that, the future is bright with the emergence of a new Silver lining and literally new blood in the guise of Honourable Guy Murray Bruce.

Speaking on his family background, Omambala said, “‘Mr Guy’ as he is respectfully known, happily married to Anne Murray-Bruce with four children; is charismatic by nature, light spirited and forward thinking – a formidable force in the ‘Murray Bruce clan of brothers’ collectively behind Silverbird’s 40-year success story.

Prior to his appointment, Guy Murray Bruce had served as Executive Vice-President at Silverbird, with responsibility for the local and international operations of the Group, comprising of Silverbird Communications Limited (STV and Rhythm FM), Silverbird Cinemas (Ghana and Liberia), Silverbird News 24, Dream Magic Studios, Silverbird Film Distribution Limited and Silverbird Properties.”

On beauty Pageant, it was revealed that, the Group also hosts Nigeria’s premiere beauty pageant The Most Beautiful Girl in Nigeria (MBGN) and the prestigious Man of the Year Award.

Omambala also stated that, Guy Murray Bruce is obviously well equipped to handle the responsibility of navigating a media conglomerate; he is also acutely aware of its challenges and the pressing priorities ahead

In Guy Bruce’s words of the graduate of Business Administration from the California State University, “we (Silverbird) will be focusing on strategic alliances and partnerships with Nollywood and Hollywood producers to boost content availability and variety in Nigeria”

Highlighting other achievements in the pageant business, the founding organizer of the Most Beautiful Girl in Nigeria (MBGN) pageant, the evolution of beauty pageants in Africa have created road maps of opportunity for hopeful contestants with big ambitions.

With perceptions of racism, sexism & gender stereotypes in the mix, the prominence of pageants in 2019 has come into the popular public domain marking an historic landmark with the World’s top 5 major beauty pageants titles all held by Black Women simultaneously.

This combined with the emergence of an apparent 14 TAN MAGAZINE THE AFRICAN NARRATIVE ‘sisterhood’ support network as shown by current MBGN title holder Nyekachi Douglas – a top 3 Miss World finalist herself – whose well-publicized spontaneous and jubilant reaction to fellow contestant Miss Jamaica’s Toni-Ann Singh clinching the 2019 World title, was celebrated and beamed to millions across the globe and seen as a source of inspiration for ‘friendship goals’.

Mr Guy Murray-Bruce took the lead in the emergence of Nigeria’s Agbani Darego as Africa’s first winner of the Miss World pageant in 2001 and in doing so secured hosting rights of the Miss World pageant in Nigeria in 2002.

Speaking on health and the spread of the deadly coronavirus at the moment, Guy Murray Bruce said, “The health, safety and wellbeing of our teams continues to guide all our decision making, and we have been looking closely at the detail of what has been announced and what further action we need to take,’’

With lockdown in place under Ministry of Health and The World Health Organisation guidelines in keeping with safety protocols and social distancing directives, Guy Murray Bruce candidly explains:

“While our physical malls are closed to the public at the moment, continuing on with our various media channels especially TV and Radio is essential for our business and is crucial at this time as we work together to cope with the financial impact of the crisis.” “I would like to assure you all that while the COVID-19 challenge is huge; we have been making great progress formulating a plan to get us through and emerge on the other side with a stable business.”

The challenges are real he laments “Over the next few weeks we will continue to encounter difficulties and indeed make some hard business choices to stay head above waters, but you can be assured that we will return to business soon enough on the other side of the crisis.”

Indeed it’s a balancing act juggling the current crisis but also having an eye on the future “Silverbird Group is a diversified multi-media company with holdings in Radio, Television, Real Estate, and Cinemas. The company is today one of the largest media entertainment companies in Africa. The company is a leader in innovation and has earned an international reputation.

It has become very evident that entertainment has proven to be one of the biggest exports that Nigeria and Africa have to offer to the world. Our plan is to continue to support the creative sectors and partner with innovators in ground-breaking ways that entertains and educates the people for decades to come.”