Today, February 13 2020 has been set aside as the ‘’World Radio Day’’ to recognise radio as the most accessible media in the world.
According to UNESCO who first started celebrating the special day on February 13, 20212, the World Radio Day is being celebrated every year to highlight the importance of radio. This year’s theme is tagged: Radio and Diversity.
Radio, a means of communication, has proven it has the power to connect lives and bring people together from across the globe.
Considering UNESCO’s idea of what the day is all about, there is no doubt that, its importance has reflected in daily human communication and communal living, especially amongst transport operators well known as ‘’Okada’’ and ‘’Keke’’ Riders in Lagos.
With a critical and close look at the theme, it is clear that radio has played a vital role during and after the ban of both transport operators in Lagos State.
An average ‘’Okada’’ and ‘’Keke’’ rider will either have a transistor radio or listen to radio via his or her phone on a daily basis to get information.
On diversity, regardless of their various codes or languages, information has been passed across to them, no matter where they find themselves. Presently, some radio stations in Lagos state broadcast information using ‘’pidgin’’, a popular language used mostly by these transport operators and people on the street.
Radio as a medium of communication has played a vital role to pass the message of the government across to them. Before and after the ban of Okada and Keke transport operators, radio was used as a major means of communication.
As various national and international organisations conduct several programs on this day, the impact of radio amongst the Okada and Keke riders in Lagos State will not also be forgotten.