As part of New York Fashion Week, Rihanna’s inclusive lingerie brand, Savage X Fenty, was showcased, making a difference on the runway on Tuesday night.
Among the star talent wearing the latest Savage X Fenty F/W 2019 pieces, were Models Alek Wek, Cara Delevingne and Joan Smalls, actress Laverne Cox and singer Normani while the collection dropped the same day on Amazon Fashion.
Halsey, Migos, Tierra Whack and DJ Khaled entertained the star-studded crowd.
While expressing her feelings in a video showing behind the scenes of the design process posted on the online shopping portal, the musician who became an entrepreneur said, “My vision for the Savage X brand has always been having women feel confident and expressing themselves,”
On the rules surrounding the design of lingerie, the star revealed that, there’s no rules with designing lingerie; stressing that, ‘’You can go as comfortable as you want, you can go as sexy as you want,”
With a plethora of wears, the singer’s line ranges from leisurewear to ornate satin and lace lingerie, with a push-up t-shirt bra and a lace-up bodysuit among the bestsellers.
According to her in a press release, Rihanna said, “We want to make people look good and feel good,” “We want you to feel sexy and have fun doing it.”
The show’s closest parallel, the Victoria’s Secret Fashion Show — which was canceled this year, but is expected to return in the future — has faced criticism for its lack of diversity.
On outstanding achievement in her career, Rihanna made history when she launched Fenty, becoming the first black woman to head an LVMH brand.
Rihanna is making a very clear point: For Fenty, diversity is not a trend, which is a motivation to her as her business portfolio expands across the fashion and beauty industries,