The evolution of parenting and some of the science behind it was thrown into the spotlight this weekend when singer Elton John called for a boycott of Dolce & Gabbana after the high fashion designers made controversial comments related to In Vitro Fertilization (IVF).
During an interview with Italian magazine Panorama, Domenico Dolce reportedly said "I call children of chemistry, synthetic children. Rented uterus, semen chosen from a catalog." In the same interview, his business partner, Stefano Gabbana, said, "The family is not a fad. In it there is a supernatural sense of belonging."
The comments from the famed duo, highlighted by John, resulted in the "#BoycottDolceGabbana" hashtag rising to prominence on Saturday. 
"How dare you refer to my beautiful children as 'synthetic,' wrote John, on his Instagram account. "And shame on you for wagging your judgemental little fingers at IVF — a miracle that has allowed legions of loving people, both straight and gay, to fulfil their dream of having children. Your archaic thinking is out of step with the times, just like your fashions. I shall never wear Dolce and Gabbana ever again. #BoycottDolceGabbana"
Following John's public rebuke, the hashtag was picked up by singer Ricky Martin, and well-known U.S. television newscaster Al Roker, himself a parent of a child created using IVF methods.