The Lagos State Ministry of Tourism is ready for the last quarter of a new initiative called ‘Q4-LAGOS’ with a launch which took place in Lagos.

As a means to improve awareness of the potentials of tourism, the commissioner of Tourism Arts and Culture, Lagos State, Pharm (Mrs.) Uzamat Akinbile-Yussuf shed more light on the Q4 initiative aimed to promote activities and leverage for domestic tourism.

With the ministry’s official launch, it aim is also to encourage and build a culture of collating data on all entertainment and tourism activities in the State.

Speaking at the launch of the initiative, the Commissioner said that Q4 simply means the four quarters in a year comprising January to March, April to June, July to September, and October to December.

Speaking further, she revealed that the concept emerged from findings that revealed that the numbers of tourists to Lagos State are not captured in statistical data, but with the introduction of Q4, details of tourism and entertainment activities for each quarter can easily be compiled and collated.

She said the decision of the Ministry to promote Q4-LAGOS was inspired by the clarion call “Eko for Show”, which is a callout to the global tourism industry that Lagos is ready to assume its premier position as the choice location for tourism, hospitality, events and holidays in each of the four quarters of the year.