If you're seeing blue on Twitter and Facebook, you're not alone.
Many of the world's biggest artists are rallying behind Jay Z's new music streaming service Tidal by changing their profile and cover photos to teal blue on Sunday night.
Jay Z plans to unveil Tidal's artist-friendly game plan on Monday at New York City's James A. Farley Post Office at 5 p.m. ET. Tidal will compete with platforms like Spotify as well as Apple's nearly ready and revamped music service involving Beats Music.
Among the artists supporting Jay Z's new venture are his wife Beyoncé, Kanye West, Rihanna, Madonna, Coldplay, Usher, Nicki Minaj and more heavyweights.
Earlier this year, Jay Z bought Aspiro, a Swedish tech company that runs two streaming music services (WiMP and Tidal) for $56 million. Monday's announcement will finally reveal what the 45-year-old rap mogul will do with his purchase.
Tidal's website describes the service and pricing as such: "Introducing the first music streaming service that combines the best High Fidelity sound quality, High Definition music videos and expertly Curated Editorial."
"The Tides They Are-A Changing" #TIDALforALL
— Mr. Carter (@S_C_) March 30, 2015
Together, we can turn the tide and make music history. Start by turning your profile picture blue. #TIDALforALL
— KANYE WEST (@kanyewest) March 30, 2015
Music makes the people come together. Join Madonna and turn your profile picture blue. Do it for the music. #TIDALforALL
— Madonna (@Madonna) March 30, 2015
It's time to turn the tide and make music history. Show you are part of the movement by turning your profile pic blue. #TIDALforALL
— Usher Raymond IV (@Usher) March 30, 2015
— Coldplay (@coldplay) March 30, 2015
Change your avi in support of what is fair, of what is the future. The tides have changed, Barbz.… https://t.co/UqGLHerO37
— NICKI MINAJ (@NICKIMINAJ) March 30, 2015