Sunderland manager David Moyes said on Monday he never once thought of resigning over his "slap" remark to a female reporter and does not believe it will cost him his job.
As the Football Association announce it was "seeking observations" from Sunderland regarding the incident, Moyes apologised for comments he made to BBC Radio Five reporter Vicki Sparks after a goalless Premier League draw at home to Burnley on March 18.
Moyes, speaking to national newspapers in a pre-match press conference ahead of basement club Sunderland's trip to champions Leicester City on Tuesday, was asked if he had thought of resigning.
"No, never a consideration," replied the 53-year-old Scot, who had already apologised privately to Sparks.
With both Sunderland owner Ellis Short and chief executive Martin Bain having been aware of what happened for some time, Moyes was confident the incident would not lead to his exit from the northeast club.
"Yes. I don't see it as being something which is in my character. It is something which is out of character. As I said, I have apologised to the girl."
Sparks had asked if Short's presence at the Burnley game meant Moyes was under additional pressure, with the Black Cats again involved in a battle against relegation.
Video footage published by the Daily Star newspaper showed Moyes replying, "No, none at all" before the interview concluded.
However, the former Everton and Manchester United manager, believing he was off camera, added: "You were just getting a wee bit naughty at the end there, so just watch yourself. You still might get a slap even though you're a woman.
"Careful the next time you come in."