A well known brand, Gucci has been named the hottest brand of 2019 quarter 2.

This year, the  Italian luxury brand of fashion and leather goods, even with it-bags and luxury beachwear, Gucci is beloved by consumers.

Global fashion search engine Lyst reported in its second quarter index that Gucci reigns supreme as the “hottest brand,” after having fallen behind at the top of the list last quarter.

Lyst analyzed online shopping behavior of over five million consumers over a three month period. It took into account search data from its own platform, Google search data, conversion rates and sales, engagement statistics and social media references to brands and products, and engagement statistics.

Gucci, founded by Guccio Gucci in Florence, Tuscany in 1921. The platform published its findings in its quarterly index, reporting the top consumer preferences in brands, trends and products.

Gucci has been on the rise as of late, reporting a 16.3 percent growth for the first half of 2019 and having risen to a rank of no. 52 in the BrandZ Global Top 100, compared to a rank of 80 two years ago.

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