Streaming platform Spotify recently created a special musical atlas analysing the most listened to artists in each city around the world in the aim of localising trends from a base point of a thousand listens.
While it's interesting to see how tastes change according to city – for example, with Jamie xx coming out top in London – the most fascinating discovery is worldwide. According to the atlas's results, hip-hop is currently the most streamed genre on the platform around the globe, regardless of linguistic or geographical criteria.
There are all kinds of factors besides just the popularity of hip hop that could be at work here – including the relationship of hip hop labels with Spotify, the inclusivity of the genre, the playlisting of it, the use of Spotify in social settings (where, let's face it, the trap bangers are going to come out) and the strong sense of narrative arc on hip hop releases that lead to longer listening sessions.
Hip hop has certainly had a big year on the streaming service, with Kendrick Lamar's new album 'To Pimp A Butterfly' breaking the record for most streams in a single day (9.6 million) in March, beating Drake's 'If You're Reading This It's Too Late' mixtape from a few weeks before.