Twitter’s company chief executive Jack Dorsey on Wednesday, said the company will ban political advertising on its platform next month.

This new development has won praise from Democrats and scorn from Donald Trump’s presidential campaign.

Dorsey in a statement said, “We’ve made the decision to stop all political advertising on Twitter globally,” “We believe political message reach should be earned, not bought.”

Analysts do not expect the ban, which takes effect on Nov. 22, to significantly reduce Twitter’s business. Its shares fell 1.9% in after-hours trading.

The recurrent menace of the spread of false information has been a major issue on social media platforms. Social media companies, including Twitter rival Facebook Inc face growing pressure to stop carrying ads that spread false information that could steer elections.

In reaction to the situation, popular social media platform Facebook has pledged efforts to deal with misinformation after Russian propaganda on the platform was seen to affect the outcome of the 2016 U.S. presidential election, which was won by Trump, a Republican.

Considering vital political scenario at the global platform,  Facebook made a decision to not fact-check ads run by politicians, drawing ire from Democratic candidates running in the 2020 presidential election such as former Vice President Joe Biden and Senator Elizabeth Warren.

Bill Russo, deputy communications director for the Biden campaign, in an emailed statement said, “We appreciate that Twitter recognizes that they should not permit disproven smears, like those from the Trump campaign, to appear in advertisements on their platform,”

Furthermore, Biden has faced attacks from Trump, offered without evidence, about the foreign business dealings of his son Hunter.

Russo Speaking further said, “It would be unfortunate to suggest that the only option available to social media companies to do so is the full withdrawal of political advertising, but when faced with a choice between ad dollars and the integrity of our democracy, it is encouraging that, for once, revenue did not win out,”

Source: Vanguard